THOROUGHFARE.

Where Leadership, Culture, & Communication converge

Is your leadership unlocking your team’s full potential?

About

THOROUGHFARE is a human-centered coaching and consulting organization located in Portland, Oregon.

You want your team to thrive with clarity and confidence, and we’re here to make that happen. At THOROUGHFARE, we help you grow in relational intelligence to unlock your full leadership potential and create lasting organizational change.

Whether you’re looking to strengthen your team culture, enhance your personal leadership, or improve communication, we’re here to help you take the next step.

Leadership: Reach your full potential with personalized coaching designed to help you lead with clarity.

Culture: Create an environment where your team thrives, trust flourishes, and everyone feels empowered to contribute.

Communication: Unlock the tools to connect, collaborate, and inspire through intentional communication strategies.

You have what it takes to lead with purpose and build something meaningful. Let’s take the next step together

Founder

Connie Armerding

Connie has extensive coaching experience and has worked with leaders across corporate, education, non-profit, and church ministry marketplaces for over 15 years.

Coaching Philosophy:

Coaching is a journey of hope - partnering with clients to enhance their leadership roles in their workplaces, homes, and communities. My coaching philosophy is rooted in the belief that effective leadership and organizational health stem from self-awareness, emotional intelligence, and relational trust. I emphasize the importance of understanding each individual's unique communication style, known as their 'Voice,' which cultivates collaboration and empowers teams to excel.

Education:

  • BA - Interpersonal Communication | Wheaton College

  • MA - Leadership | Wheaton College

Certifications:

Our Network

GiANT

GiANT Worldwide is a global company specializing in leader transformation. Their mission is to develop liberating leaders in every major city and sector. GiANT offers tools and programs to help people communicate, collaborate, and understand complex dynamics.

The GiANT Operating System provides an all-in-one subscription to access GiANT leadership resources, including assessments, online courses, leadership tools, and more.

Global Community:

  • 900+ Coaches, Consultants, & Guides

  • 20,000+ Clients

  • 120+ Countries

Our Services

SOLUTIONS DESIGNED WITH YOU IN MIND

Every leader and team faces unique challenges. That’s why your solution should be as unique as your goals. At THOROUGHFARE, we offer tailored coaching and consulting services designed to help you build trust, align your team, and create lasting transformation. Whether you’re navigating leadership growth, team dynamics, or communication challenges, you’ll find the guidance and tools you need to thrive.

FOR INDIVIDUALS

You want to be a confident, intentional leader, but even the best leaders need guidance. Through personalized coaching, you’ll uncover your unique leadership style, build emotional intelligence, and gain tools to lead with purpose and impact.

1:1 Leadership Coaching

Focused, personalized sessions that help you grow as a leader.

Leader Intensives

A deep dive into your leadership style, strengths, and opportunities for growth.

FOR TEAMS

Your team deserves more than surface-level fixes. Together, we’ll identify your team’s challenges and create customized strategies that align your culture, strengthen relationships, and enhance communication.

Group Coaching

Level up your team's performance and build stronger connections through facilitated team growth. Our group coaching sessions foster collaboration, shared learning, and goal alignment.

Training

Build skills that matter with our tailored training programs. Topics include 5 Voices for Teams, Mastering Effective Communication, Building Cultures Where Everyone Can Thrive, Executive Presence, Building Influence, and more. Training options include flexible formats to fit your needs: choose from ongoing sessions over six or twelve months or opt for stand-alone half-day or full-day trainings. 

Monthly Leadership Sessions

Equip your leadership team or entire staff with our monthly leadership toolkit sessions. These short yet effective interactive workshops blend learning and practice, so your team can see immediate results. Consider this offering to increase engagement and offer practical tools at staff meetings.

Workshops/Leadership Offsites

We create tailored workshops and offsites to meet your team’s unique challenges. Our sessions focus on team alignment, leadership development, and culture building and are crafted to spark growth and inspire connection. We’ll bring the experience to your chosen location, whether it’s an inspiring offsite venue or the comfort of your conference room, making it easy for your team to focus, engage, and thrive.

Our Framework

To lead well, you need to know yourself first. That’s why we focus on three core aspects of relational intelligence—helping you understand your strengths, communicate with impact, and build meaningful connections.

A healthier you

  • Our knowledge of task-based skills and priorities

  • Our awareness of others and our impact on them

  • Our self-awareness and unique voice in the world

A healthier team

  • Everyone has a voice. Not every voice is heard. Healthy communication drives clarity and consistency in team interactions, ensure everyone is heard and understood to build trust and reduce misunderstandings.

  • Healthy connections among team members create an environment where individuals feel valued and supported.

  • Healthy team alignment ensures that each member understands and supports shared goals and values, driving unity and purpose within the organization

  • Healthy team & individual execution focuses on achieving objectives with discipline and efficiency, equipping leaders to manage resources effectively for optimal outcomes.

  • Develops resilience by enhancing each member’s strengths and well-being, preparing the team to handle growth and challenges with agility.

What’s your next step to create a thriving team? Let’s partner to make it happen.

Discover Your Voice

The 5 Voices System is based on the internationally recognized Myers-Briggs Type Indicator® (MBTI®) personality inventory and simplifies the 16 personalities into 5 shared motivation and communication styles known as "Voices." The unique combinations of voice order offer valuable insights into how individuals contribute to their endeavors.

YOU HAVE A LEADERSHIP VOICE. DISCOVER IT TODAY.

Get in Touch

Let’s get started!

You’re ready to invest in your leadership or transform your team. We’re here to help you take the next step. Whether you have questions or want to explore your options, we’d love to hear from you.